Common wishes, desires, aspirations
1) Survival
(Means: food, water, shelter, sleep for physical survival) and growth (a desire to be alive: love, respect, sense of belonging, caring, nurture from our parents/caretakers)
2) Material wealth and comfort
(Means: education, profession, money, home, family, children, entertainment, various appliances, gadgets, tools, accessories)
3) Social recognition
(Means: Power, position, status, awards, recognition, social identity, Influence on others)
We feel that by getting what we want, we would feel happy and contented and good about ourselves.